High Shine & Conditioning: Formulated with exotic, naturally conditioning oils that add intense shine and improve hair health with every application. Superior Coverage: Designed to provide deep, long-lasting color and effective gray coverage. Formulation: The LiquiCreme formula is designed for easy, all- inclusive application, making it convenient for home use. Gentle Process: While providing permanent results, the formula is gentle on the hair, often used for vibrant, lasting color results.